Nike and Wizkid Celebrate Surulere, Lagos, Nigeria
To label Wizkid simply as a Nigerian pop-star contradicts his global influence. After all, the singer/songwriter has topped charts in 15 countries, successfully bringing the new generation of Afropop global and spreading his hometown pride far and wide.
Born in Surulere, Lagos, the name of Wizkid's Nigerian hometown is emblazoned on the lower back of the artist’s collaborative Nike jersey, a shirt that simultaneously speaks to his local pride and Naija’s cultural clout. The jersey’s green and white trimmings reflect the Nigerian flag, as does a Naija graphic on the sleeve, while the front features a centrally-placed Nike Swoosh and is highlighted by the iconic Starboy graphic across the chest.
The overall design is a fitting celebration of both personal and collective talent and ingenuity, and one that defines Wizkid’s dizzying accomplishments and Nigeria’s growing cultural footprint.